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This Week in Anime [Week 6, 2021]
Date Published: Sun, 14th Feb, 2021
Ohayou gozaimasu minna! We're pleased to have you back for another segment of This Week in Anime, where we grab all the hot topics in the anime world and present them to you in an easy-to-digest otaku 101 pill! The second week of February has been a rather slow one on the international front with major happenings being few and far between, but that's not to say that we haven't found our fair share of juicy news!
Here's your rundown for Week 6 of 2021!
1. Violet Evergarden wins TAAF Award!
For those unfamiliar with the Violet Evergarden franchise (big F!), we'll start by letting you know what the 13 episode & 1 movie franchise is about- Violet, a character with an indifferent nature and a tragic backstory as a soldier who fought in a major war, enters a period of peace following her life on the battlefield. She takes on work as a ghostwriter and reminisces about a memory that simply won't leave her be: the last words spoken to her by her former commander. If you haven't already seen the anime (and the movie), consider this a great incentive to do so!
Already having the prestigious achievement of winning the grand prize in the 5th Kyoto Animation's novel category, Violet Evergarden (the movie) has claimed yet another trophy in the anime universe: The Animation of the Year award of the Tokyo Anime Film Festival (TAAF) for the category of animated film in 2021! This is no small feat, since titles from October of 2019 to September of 2020 were selected to compete and Violet Evergarden was but one among nineteen other titles going for glory!
Consider watching this masterpiece if you want to take a break from all the shounen anime out there and are willing to settle for the more refined (pinkies up, everyone!) sides of anime culture.
2. Identity V has another exciting Crossover!
If you don't know what Identity V is, you've been missing out! Here's the Wikipedia synopsis of the game, if you need it:
"Identity V is an asymmetrical multiplayer horror video game developed and published by NetEase company. The game is free to download in App Store and Google Play. It follows a detective named Orpheus as he slowly unravels the mystery behind a mysterious killing game within a manor. The series has had crossover events with the Danganronpa series, the Persona series, and the film Edward Scissorhands. Five players participate in single matches. One of them is tasked with eliminating the other four before they complete their objectives."
Now that you're up to date, get ready to for some electrifying news: The Promised Neverland is coming to Identity V!
To be honest, it's been pretty hard not to know about this, since their Facebook page has been reminding everyone about this event since the very start of this month- but the time is finally nigh! February 23rd is the date to look out for, ladies and gentlemen, and then the collaboration event titled "Let's Run Away Together" will finally be here!
Here's the official YouTube video hyping up this superb event: https://youtu.be/h8dq4wR5md8
We haven't been this excited over a mobile game in a long time!
3. Demon Slayer is Back!!! 
Ah yes, one of the most popular anime of 2019 is coming back with a bang! Just a few hours prior to this article's release, the Kimetsu-Sai Online: Anime 2nd Anniversary Festival accounced that Demon Slayer will be returning for a second season as a TV anime at an unspecified time this year. While the exact date is still nowhere near confirmed, the mere fact that the anime has been approved for a second season is much reason to celebrate, alth most of us saw it coming, especially after the massive success of the movie "Demon Slayer – Kimetsu no Yaiba The Movie: Mugen Train", which has not only surpassed Spirited Away for the highest earnings in Japanese Box Office history, but has gone to become the 2nd highest grossing anime film of all time internationally!
The reason for this success is pretty obvious after watching the anime- something we highly recommend you do, if you haven't already done so! The anime tells the story of Tanjiro Kamado, a boy who aspires to become a demon slayer after finding his family brutally murdered and his younger sister, Nekuzo, transformed into a demon. The story follows Tanjiro as he trains to gain enough power to achieve this goal, while at the same time looking for a way to cure Nekuzo of her demonic curse.
For those of you who are up to speed with the anime and its happenings, we have even more good news for you: four shorts themed around Valentine's day (titled "Kimetsu Gakuen Valentine-hen") have also been released. Go check them out on your streaming services!
4. Trending in Japan!
Chotto matte! Stop staring at that picture for a just a minute so we can explain what you're looking at. No, it's not Japan being the weirdest country on Earth again; it's actually an ingenious marketing strategy developed in Japan that's seen nowhere else in the world... for now!
While billboards are made with the express purpose of attracting the attention of the public towards a particular good or service offered by a company, Japan's Kanro Gelee Pure sweet manufacturing company has taken this marketing strategy one step beyond. These madlads have designed interactive billboards at Shinjuku Station which allow anyone to come up to them and stick their hands (yes, their whole hands!) inside the big gummy to have a random flavoured sweet be dispensed into the palm of their hand! Needless to say, this bas attracted much hype and long lines and heavy social media traffic has been noticed regarding these billboards.
While the safety of this marketing strategy in the midst of a viral pandemic remains to be determined (everyone's putting their hands inside the dispenser!), what's sure is that the Kanro Gelee Pure company has definitely taken their advertising success to new heights with this crazy and innovative venture!
Anime Fact of the Week!
In Japan, it is not uncommon to find mangas lying around unattended in places like libraries and cyber cafés! It is common for people to read a manga and leave it in such public places for others to read and use as they please. Talk about epic!
That's it for this week's anime news! For local news, be sure to check out our Anime Newsletter: Edition X, where we keep you updated on all local happenings and anime related affairs! Catch you guys next week Monday with more news!
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